A new whisky pop-up bar in the city centre is targeting a new market of single malt drinkers.
It will be open for six weeks, from Wednesday until Sunday, 4pm until midnight.
The pop-up is run by Diageo’s head of whisky, Ervin Trykowski, and James Kemp, the marketing manager at Kained Holdings and former head bartender at The Finnieston.
Ervin said the aim of the pop-up is to change single malt’s traditional image.
He added: “It is seen as an old man’s drink — drunk by gentlemen in tweed jackets but we are trying to make it a bit more inclusive.
“We’re trying to change the target audience to a younger market.”
Around 40 whiskies will be available with mixers, straight, or to buy as Christmas gifts.
There will also be cocktails, including ‘passion of Dali’, which contains ‘husked’ Caol Ila Moch, chocolate vermouth, smoked rapeseed oil and banana new make.
James described the pop-up as a unique experience in Scotland.
He said: “In the UK, loads of people are doing this — for instance, there is Black Rock in London.
“There are bars in Scotland doing this already but they are not as exclusively focused on scotch as we are.”
Riverhill owner Bob Macdonald said the café will operate as normal during the day.
He added: “I think the ever-changing food and drink scene in Glasgow needs a fresh kick up the back-side.
“We want to use our West Nile Street venue to showcase young Scottish talent who find it difficult to afford a venue, and this may just get them on the business ladder.”
The bar does not take bookings but those who go can expect cocktails, bar snacks, and a new way of organising whisky — colour coding by characteristic rather than by place of origin.
Whisky prices range from £3 to £12, beers are £3.50 and cocktails are £6.50.
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